Rubicon Global is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. As the senior marketing manager of brand and digital.

• Created and championed a holistic inbound marketing strategy across all channels including content, email, SEO/SEM, social media, PPC, etc.; resulted in a 107% increase in digital conversions in the first six months.
• Spearheaded website UX/UI re-design. Led to a 56% increase in web traffic and 3x growth of inbound conversions (~18 months); additionally created B2B e-commerce destination resulting in new revenue and transaction stream.
• Crafted vision and strategy for content marketing initiatives that deliver against business objectives and reflect an understanding of target audiences, channels, and buyer journeys.
• Drove conceptual ideation process and development of marketing programs, delivering breakthrough storytelling and emotional connections with consumers.
• Translated objectives and sales motions into a demand generation plan - resulting in a 125% increase in marketing qualified leads (MQLs) YoY and 78% lift in adjusted net revenue (ANR) YoY.
• Drove successful company rebrand and all branded assets, including website, brand guidelines, one-pagers, guides, advertising, and customer support materials – allowing for the consistent and cohesive delivery of brand identity and messaging.

• Provided end-to-end solutions for both B2B and B2C brands in Georgia, United States.
• Worked with a range of clients to provide strategic direction and launch digital marketing initiatives of all sizes using key channels.
• Provided company-wide campaign strategies, direct content creation, influence product strategy, enhance customer experience, leverage analytics tools and workflows, utilize marketing automation functions, work on website re-development projects, deploy SEO initiatives, execute PPC/advertising campaigns and design brand collateral and web assets.
• Delivered hard skills used with B2C and B2B clients including product positioning and product management, customer segmentation, direct mail, testing, customer insights, data analysis, product videos, mobile technology, marketing plans, brand marketing, consumer marketing, use cases, landing pages, CRM, brand management, and product marketing.

The Rainmaker Group provides revenue management and profit optimization solutions to multi-family housing and hospitality companies.

• Created current content engine in place for all Rainmaker campaigns leading to a 56% increase in site traffic YoY and a 358% increase in blog and email subscribers.
• Implemented and led paid ad campaigns and strategy (paid search, paid social, re-targeting), which contributed to a 265% increase in Marketing Qualified Leads (MQLs).
• Developed and defined SEO strategy that increased organic SERP rankings for over 70 keywords (Google Page 1) and boosted organic traffic by 109% YoY.
• Directed and executed inbound marketing initiatives including email marketing/nurturing, lead scoring, SEM, SEO, social media, website optimization to attract, engage, nurture, and convert leads.
• Created and managed all content assets while exceeding lead and conversion goal targets.

RAM Partners is a full-service real estate management company that manages approximately 25,000 apartments throughout the United States.

• Strategized marketing initiatives for over 150 communities, including website optimization, online reputation, and inbound conversions – tactics included content and SEO audit, keyword strategy roll-out, competitive analysis, page optimizations, and link building.
• Championed consumer insights to determine trends and opportunities in key markets; analyzed competition and product performance to improve market share nationally.
• Managed content creation and strategy for all marketing channels; implemented and oversaw the execution of paid ad campaigns (PPC, social media, re-targeting) that contributed to 7x lead growth.
• Drove 9x growth to portfolio websites by elevating SEO and SEM initiatives.
• Spearheaded online reputation management strategy, resulting in top 5 national rank within the industry.

Camden Property Trust is a real estate investment trust that invests in apartments in the United States. 

• Worked hand-in-hand with the executive team and leadership to support strategic goals to acquire new customers, and deepen engagement with existing customers to increase profitability.
• Refined all property marketing channels with the goal of converting leads to customers.
• Trained and mentored employees on forward-thinking marketing and sales tactics that resulted in ranking as one of the top performing communities nationally in 2012 and 2013.
• Organized sales quotas for the team, monitored and continuously improved metrics on sales and closing ratios and optimized sales cycle management; prepared/presented weekly forecasting and reporting.