We take a closer look at Facebook Interests, one of the main features of Facebook Ads. There are some myths and hypotheses worth investigating.

Among many tools created by Google to analyze your website, promote it, and manage your search engine presence there’s one relatively fresh tool – Rich Results Test. What is it? How to use it? And why? Let’s take a look.

Learn what a data layer is and how to use it without learning complex website development skills.

Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, gathering data and insights, and presenting them to your coworkers, your supervisor, or your client.

Hire Digital recommends five key B2B SaaS marketing strategies for 2021. Read on to learn the latest trends in SaaS lead generation and SaaS content marketing.

We will focus on AB testing inside Google Ads using a native tool called Experiments and AB testing using Google Optimize outside Google Ads.

Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.

No matter whether you want to hire a PPC agency, performance marketing agency, SEM agency, or any other team of digital marketing specialists, many things can go wrong. Look out for threats and opportunities, billing models comparisons and other hints on how to choose the right marketing contractors.

Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.